Initial Ideas

STYLEIZED CLIPS

high contrast black and white.

high contrast black and red.

urban hip hop video feel.



VISUALISATION OF CLIPS (in order of appearance):

rapper enters studio. close up of feet (trainers) entering doorway, door shuts. cut to hands with headset and mic. rapper puts on headset (view from the back. Rapper is wearing a black LONDON TOWN shirt with jeans and white trainers. Signals to DJ. Beat kicks in. Still having not seen rappers face, parts of body are shown such as feet kicking and fists in a boxing motion. DJ is shown in background mixing decks and headphones on one ear. When lyrics come in, there is an extremely fast pan from DJ 180 degrees round to rapper, just in time for the first lyric. This will be the first time the face of the star has been shown. During the first verse, rapper is seen in different urban settings. including gang ridden territory. rundown 'hoods and the mixing studio. About 23 seconds in, the beat stops. IT IS ESSENTIAL TO SHOW THE DJ AT THIS POINT. About 46 seconds in there are backing vocals. IT IS ESSENTIAL NOT TO MISS THESE. DJ should lean over to his mic and sing.

During the first chorus, because of the distorted vocals, I feel that the visuals should be distorted too. High contrast red and black (colours depending on the other footage) should be used, possibly with pixelated imagery, although this could be dangerous to use witrhout looking cheap and low budget. Camera work for the chorus may include a circling camera around the rapper with cuts to the DJ on the beat.

At about 1:32, the beat drops along with a lot of the other instrumentals. Again, the main vocals are very distorted, so the video should become highly saturated once again. The childrens voices are clear however. The scene should completely change and be calmed down as he sings the lyrics:

My storys told in London Town,
From the East to the West we go,
And we'll all feel better tomorrow,
____ ____ ____ ____ ______

Also at this time there is a piano that plays in the background. Close up shots of the pianists hands should be seen here, playing piano dramatically.

At about 2:19, the beat drops again. MUST SHOW DJ STOP DISCS!!!. Emphasis on rapper afterwards. This is almost a point of realisation in the story of the song. Must be made out that rapper is realising something. Piano is emphasised again, DJ brings back beat.

At 3:25, repeat of 1:32. Fade to black, fade into different scene, fade again and again and again.



LOCATIONS AND SCENES

Man on the Mood run down graffiti garages

Graffiti under Long road bridge

dark urban setting. Motorbike with no rider in background, framed to the left of the rapper. Headlights on, shining a beam onto a wall of graffiti.

Studio

beautiful sunset, to give contrast and variety.

inside a crap car???

intro should be eerie, and strongest location should be used to grab viewers attention.




Mill Road

Footage of London




Jay